Where did you get the inspiration for the video?
Working closely with the team of Dior. Hundred lifetimes in a day and the words of James Dean: “Dream as if you’ll live forever. Live as if you were to die today.” The result is a character who goes through emotions and different places. Then, with the cinematographer André Chemetoff and production designer Jean -Michel Bertin, we looked for the best visual grammar to tell this story fragmented.
How would you describe the Dior Homme man?
The man we want to represent is someone light, at ease in any situation. It could be on a deserted beach, in a luxury hotel or in an empty house in which he has just moved: he would always be himself. We wanted to move away from the stereotype of the successful, rich and arrogant, and that is why we have added details such…
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